In practice, Shopify Pay allows buyers to opt in to save their information at checkout and be able to automatically reuse it on any other Shopify store. While the core concept is fairly simple to grasp, we thought it would be helpful to provide a page for people to get all of the information on how it works.
A big question we had was “should we include the standard Shopify navigation?” While we all liked the consistency of including the same navigation as the rest of the website we ultimately decided to not include it. Why? Because the audience of this website are buyers, not merchants. Including things like our pricing page in the navigation here would’ve added more confusion than clarity. It’s a great example of how consistency is a not a goal in and of itself. In this case, consistency was working against our goal of creating a simple and clear message for our intended audience.
In this case, consistency was working against our goal of creating a simple and clear message for our intended audience.